Visual Merchandising Through Visual Displays

Retailers are in the business of matching shoppers with products and making money on the resulting transaction. This is exactly of what the mission of the visual merchandising when using a visual display. This medium needs to both increase sales and save costs as compared to traditional in-store communications.

By doing this the retailer will not only see ROI but real profits from the use of their visual display units.

The Strategy Institute of Toronto reports that in the retail sector digital visual displays receives 10 times the eye contact of static signage and boosts sales of new products advertised on in-store digital visual displays by 30 to 300 percent.

In a retail environment there are a lot of variables which if carried out correctly will lead to a positive outcome. From the position and size of the screen to the content displayed on the screen, when properly executed, in-store digital merchandising can reinforce purchase behaviour or create an impulse to make incremental purchases. To accomplish this, the content has to be targeted, the visual merchandise needs to be close to the message and the call to action needs to be clearly communicated. If you can accomplish that, you can logically anticipate sales significantly greater through digital visual merchandising than traditional signage.